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You’ve downloaded ad materials – now what?
Effective patient recruitment is the key to success for all clinical trials. To attract participants, it’s important to use a variety of recruitment materials that capture attention and communicate key information. Below is an overview of how to use the different types of materials you may have downloaded—flyers, social media ads, videos, and GIFs—to maximize their impact.
Flyers for Digital or Print
Flyers are more than just a printable tool and have numerous uses both digitally and more traditionally. Flyers can be printed and posted in waiting and exam rooms, kept at the check-in/check-out desk, provided to partner groups or practices, or given to potential patients to provide additional information about a certain study or condition. They’re also ideal for mailing campaigns or included in patient information packets.
In addition, flyers can be distributed to potential participants via email or even used on your website as part of your study landing page.
Tip: If printing flyers to help with recruitment, distribute them in areas with high foot traffic, such as doctor’s offices, pharmacies, and community bulletin boards. Consider collaborating with healthcare providers or local organizations to help distribute them.
Social Media Ads that Boost Engagement
Social media ads are perfect for targeting specific demographics and reaching a broader audience quickly. Platforms like Facebook, Instagram, and LinkedIn allow you to run highly targeted campaigns based on location, age, interests, and health conditions. Social media ads are great for both paid advertising as well as organic efforts to keep your audience engaged and up to date on current and upcoming clinical trials.
Tip: When placing paid ad campaigns, consider retargeting users who have interacted with your ad but haven’t signed up. Retargeting ads can help remind potential participants of study opportunities and increase conversions.
Videos that Inform More Effectively
Video content is highly engaging and can convey complex information more effectively than text. Videos are useful for explaining study details, outlining participant benefits, and building trust with potential recruits. Videos can be used for social media content on a variety of platforms including Facebook, Instagram, TikTok, YouTube, or X.
Tip: Post videos on your website, YouTube channel, and social media. You can also embed them in email campaigns or share them in relevant online forums and communities.
Animated GIFS that Grab Attention
GIFs are short, looping animations that are ideal for grabbing attention and conveying a quick message. They are perfect for social media platforms, email campaigns, and even text messages.
Tip: GIFs work particularly well on Twitter, Facebook, and Instagram. You can also incorporate them into email newsletters to add a dynamic touch to your message.
Using a mix of patient recruitment materials strategically can help you reach a larger and more diverse group of potential participants, increasing the likelihood of successful recruitment for your clinical trial or research study.
Not sure how to properly implement digital or traditional media into your recruitment strategy? Contact our team to find out how we can help.