What Makes a Good Patient Recruitment Video?

What Makes a Good Patient Recruitment Video?

Tips for Engaging Participants Recruitment videos have become one of the most powerful tools for clinical research sites. A well-crafted video can quickly capture attention, build trust, and help potential participants understand the value of joining a study. But what separates an effective recruitment video from one that gets overlooked? Here are some best practices …

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The Psychology Behind Effective Patient Recruitment Ads

The Psychology Behind Effective Patient Recruitment Ads

Recruiting patients for clinical trials isn’t just about spreading the word—it’s about connecting with people on a psychological level. Many potential participants may never have considered joining a trial before, or they may carry hesitations based on misinformation or fear. To cut through these barriers, patient recruitment ads need more than clear information—they need to …

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