If you work in patient recruitment or clinical research marketing, you already know the pace you’re expected to maintain. Recruitment needs to start yesterday, and every piece of creative has to resonate with the right patients at the right time. Custom design work is often ideal and for many studies it’s absolutely the right choice. …
Tips for Engaging Participants Recruitment videos have become one of the most powerful tools for clinical research sites. A well-crafted video can quickly capture attention, build trust, and help potential participants understand the value of joining a study. But what separates an effective recruitment video from one that gets overlooked? Here are some best practices …
Recruiting patients for clinical trials isn’t just about spreading the word—it’s about connecting with people on a psychological level. Many potential participants may never have considered joining a trial before, or they may carry hesitations based on misinformation or fear. To cut through these barriers, patient recruitment ads need more than clear information—they need to …